Empowering you to become Your

Own Best Teacher.


The agenda here is simple: inspire golfers to ask better questions.

Most golfers ascribe to the belief that the game is a veiled calculus, well beyond their wits and ability to comprehend, relinquishing only fleeting bliss. Because of this predetermination, each shot’s outcome is merely an inevitability based on the moment’s fortune. While golf is certainly a challenging game, I believe we ought not bow before that confrontation. Instead, golfers must avail themselves to a different inspiration - the objectivity of why certain shots occur and why others don’t. These are called the Ball Flight Laws. Once you understand the answers to the questions Why Does the Ball Go Where it Does and How Do I Make it do Something Different, you will be well on your way to Becoming Your Own Best Teacher. No longer will you be like Prometheus, resigned to steal fire from Zeus, for you will be able to create it yourself.


Ideas worth Exploring

In this blog-style section, I will share my thoughts and present the work of others that I believe to be of particular value.


Sam’s Instruction

I specialize in group and individual instruction and operate out of Bayonet & Black Horse Golf Course in Seaside, CA. Click to see what classes are on offer.


The Good Things

As a world traveler, triathlete, and thinker, I want to dedicate a portion of this site to honoring the things that are beautiful to me. Enter at your own risk!


A Little Bit About me

Sam Frick is a PGA Member and a Level 1 Titleist Perfomance Institute instructor. Having given more than 500 individual and group lessons, Sam brings an incredible passion for teaching and learning to the lesson tee. Every lesson or clinic program has three main goals: to align the student closer to their body's most efficient swing; to gain a deeper understanding of why the ball goes where it does; and to make golf more fun through improvement and learning. In simpler terms: hit it better, learn something, and have fun! All private instruction utilizes V1 video swing analysis so that students can see what they're doing. All swing adjustments are made based on the student's ball flight goals. Sam is NOT a method teacher. He believes totally in TPI's mantra that "there is not one way to swing a club, rather an infinite number of ways to swing a club. But, there is one efficient way for every player to swing, and it's based on what they can physically do."